Why could my strategy be better?
Over 90% of the clients that come to us are doing the same two things when it comes to online advertising:
- Overpaying for their website
- Only advertising on Google
Online advertising is much different than traditional advertising of the past. It used to be, you buy a nice spot in the yellow pages and newspaper, a magazine, or maybe even a TV ad. Google Ads works pretty much the same way, you pay for a spot at the top of Google. However, this is expensive and far from the most effective strategy. To put things in perspective, unlike the days of yore, online advertising opportunities now look something like:
Confusing? Yes, it is.
What does Call Ollie Provide?
- We identify where you should advertise out of the thousands of advertising opportunities online. This can change dramatically based on industry.
- We make sure your website is up to date and representing you in the best way possible.
- We get major search engines to think your website is more important than your competitors.
- We analyze the results of your advertising to identify new opportunities, and save you money on things that are no longer serving you.
What is a good advertising strategy?
A good advertising strategy really depends on your business. For most businesses, organic search results are key (the non-paid results on Google). Others, a combination of organic and paid results. Some business should primarily use Yelp, others should focus on local search engines such as Yahoo Local and Google Places. Almost any good advertising strategy should include Search Engine Optimization (SEO), which is all the stuff we do to make your website show up on the first page of Google ( and Yahoo, Bing, etc…).
What is this going to cost me?
Since paid advertising is flexible, lets talk about the most important piece of your online advertising: Search Engine Optimization (SEO). While SEO is not cheap, it has a dramatic advantage over traditional advertising. In traditional advertising, when you stop advertising, your ad disappears. With SEO, we are building a long-term spot for you on Google. The methods we employ don’t disappear when you reduce or change your budget. Everything we do has long-lasting effects.
In general, SEO work requires a minimum of $600 a month though we recommend $1500 a month as an ideal start. There is a very comprehensive article on this written by Search Engine Watch if you would like to read more.
Before you jump to any conclusions though, for a complete online advertising strategy the amount you spend will really vary by industry, speed of results, and many other factors. Contact us now for a free consultation!